As internet users create more and more content every day, businesses that have an explicit need to communicate with those users feel the same need to create content on the web and talk about their company, their products and services. This communication can appear in several forms, however video communication has been on the rise in recent years and is expected to gain further traction in the future.
Globally, consumer internet video traffic will be 69% of all consumer internet traffic in 2017, up from 57% in 2012 according to Cisco. Cisco also estimates that, every second, nearly a million minutes of video content will cross the internet network in 2017.
Video is on the rise in terms of volume, however it also increases the chances for a company to interact with consumers. According to Forrester Research, video content is 53 times more likely to appear on the first page of Google search results. In addition, videos in search results have a 41% higher click through rate (CTR) than plain text content (ReelSEO). This figures are more meaningful considering that YouTube is the second biggest search engine after Google and over 1 billion unique users visit YouTube every month.
Video content is more interactive and can relate a lot more about your company in the same time compared to text-based content. Another research by Forrester uncovers this impressive fact about videos. When we read, our minds convert words into visual images that we encode with emotion and experience. When information comes directly in the form of video rather than words, our minds can make more and more connections because we do not have to engage in any encoding process (words to images). This concept is emphasized by Dr. James McQuivey of Forrester Research. He, in his research, found that a one-minute of video is equal to 1.8 million words. That means a single second of a video can deliver the same amount of information as countless pages of text.
Get in touch with your audience
The amount of information in a video is huge because it transfers more than just the script. Your audience see the real you in a video: your eyes, your smile, your body language or your products, and this creates strong bonds with them. On the other side, text is a one dimensional medium. You can talk about yourself, your products and services or your feelings in a text-based content. However, it is all about words and it has to be encoded into a meaningful image.
So, in order to be at the center of communication with your customers, businesses need video content!
As days go by,
- Video content gets bigger and bigger slice of the internet traffic,
- creates more interaction with customers and
- tells lots of stories about your business.
So, in order to be at the center of communication with your customers, businesses need video content! When will you start releasing videos, or have you started already?
For more information on videos, please get in touch with us.