76 percent of internet users will be regularly watching online videos by 2015, according to eMarketer. That means more than 200 million people in the US and more than 2 billion people worldwide. So, are you confident that your organization will make use of that opportunity?
There are a few potential reasons for a company not to consider creating videos.
- You don’t like being in front of the camera,
- You think that video creation is a costly business and
- You don’t know what to talk about on a video!
You don’t like being in front of the camera
As a company you may think you have to shoot a video and put it online as a press release or company pronouncement. This is not the case. You don’t have to put your CEO or company spokesman in front of the camera and make an official announcement. Just talk about your company, your products or your expertise in a 2 minute video. You don’t have to be there in person. Let the numbers, graphs, illustrations and animations speak for you in a fun, engaging way.
You think that video creation is a costly business
There are times that you need a big budget for a high quality video clip or a sophisticated animation that helps you to create a brand image about your company or products. However those are rare moments that you encounter only a few times in a whole year. For example, an introductory video on your homepage or an ad video for your latest product deserves a big budget. You’ll spend an even bigger budget to distribute that kind of a video. But content oriented video is something different. Firstly, you don’t have to spend money to distribute it since it is valuable because of its content. All you need to do is upload it onto YouTube or your company’s video portal. Secondly, it doesn’t have to be fully professional. It is simply a way for you to communicate with your customers in an authentic, personal manner with rich content.
You don’t know what to talk about on a video
Most of the things you do on a workday are actually potential content for a video. Think about the 3 most fascinating features of your product and you have a video idea. Think about 5 things that your customers are curious about you the most, and you have another idea for a video – maybe even 5 videos.
Any research reports released about your company or your sector could create leads for videos which are highly valuable for your customers and even for your investors. Just have a look at the executive summary sections of each research and you will immediately find something that you can talk about on a video.
Additionally, you can talk to your clients and document their success with your products in front of the camera. You will have videos talking about your and your customers’ success 24/7 on demand.
To conclude, you don’t actually have any valid excuses for not making videos. It is time for you to take your share from the most influential tool on the internet.
Into that video marketing thing? Please contact us!