76 percent of internet users will be regularly watching online videos by 2015, according to eMarketer. That means more than 200 million people in the US and more than 2 billion people worldwide. So, are you confident that your organization will make use of that opportunity?
As internet users create more and more content every day, businesses that have an explicit need to communicate with those users feel the same need to create content on the web and talk about their company, their products and services. This communication can appear in several forms, however video communication has been on the rise in recent years and is expected to gain further traction in the future.