Video Content Marketing, What’s Next?


Throughout the human evolution, valuable information was passed via word of mouth as we humans interacted in a primarily oral culture. Similarly, before the digital era, in order to market your product or services, you had to tell your friends to tell their friends.

Today, however, in an internet-driven society in the social media era, we have moved to a digital culture. That is, we have been sharing our stories orally through social media, which is primarily based on images and oral communications like video and animation. In fact, internet video has been growing rapidly as, according to statistics, Youtube sees 300 hours of new videos uploaded every minute!

As a matter of fact, video marketing triples the number of visitors to any website per month and encourage them to stay longer on the website. After visitors have watched a video, they are more likely to buy and have more confidence in their purchasing decision of a product. Thus, if you really want increasing number of people visiting your website, you’d better have some quality video content available as part of your digital marketing strategy.

If you are a content marketer, following these 5 steps will lead you to your best video content:

1. Find Your Target Audience.
You have to discover who exactly your audience is, their ages, professions, location and so on. Once you have determined who exactly they are, try to discover what they are passionate about by asking yourself these questions: “Is there a particular cause that resonates with the target audience, a problem they all have in common, or a goal they would all like to achieve?” In short, what your target audience care about must be the main theme and messaging of your video content.

2. Set Goals.
Creating a video content without a goal just to jump on the video marketing bandwagon is a big mistake! Your video marketing needs a specific goal just as it needs a specific target audience. You should start by determining what your video will accomplish according to its stated objectives. Actually, it can be a very good idea to refer to your marketing department’s goals and mission statement to ensure that the content of your video aligns with your company’s overall objectives.

3. Create the Content.
Whether it’s an animation or a production video, it must be engaging, have a call-to-action story, create an emotional, informational, or entertaining messaging for the viewer, and, most importantly, solve a problem. Unlike written content, video content relies less on text, and employs more multimedia.

4. Share Your Video!52eb9a64-26e3-4c5c-b638-2ca297e2f351
Awesome video content will not do any good if nobody sees it. You should plan a definite social media schedule to share your video content on a regular and repeated basis. For instance, always keep up with trending hashtags that fit your content so that your video can be easily seen by the vast number of social media users.

5. Analyze Results.
Monitoring the performance of your video is the key last step of your content creation process. It is important to follow and anlayze key metrics such as the number of views and how many of the viewers became actual customers. Never forget that the main purpose of your analyzing the results of your video is get a return on your time and money investment.

For over all years we all built up our online businesses with text-based information.
It’s now time to start converting them to the video-based content.

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